This booklet is used to inform and reinforce Cara employees about the Hospitality Gene: Creating Connections, Going Above and Beyond, Having Fun as a Team, and Energizing Others.
Alphabet Soup is a graffiti lettering how-to book that teaches readers about the different techniques and frameworks for creating graffiti pieces. This book is targeted to art students who are interested in learning a new art form. The physicality of the book emulates a sketchbook quality that art students are familiar with. This attempts to create a personal connection with the book and the reader.
Role: Logo Design + Web Design + Branding
Dr. Chiu Shing Tse wanted a brand identity and website that would appeal to a younger audience.
Role: UI/UX Design + Web Design
This website was designed in place for Celestica's launch of their Supply Chain Managed Services (SCMS)
